Your context remains your data.

Privacy accountability

Fluent’s Privacy Officer is accountable for Fluent’s privacy practices. Contact [email protected] for privacy questions or requests. Operator and legal identity details are available by email on request.

Information we collect

• Account information: email address, display name, account identifiers, sign-in and onboarding state, enabled features, and timestamps.
• Fluent context: closet details such as clothing items, photos, sizes, preferences, saved products, and purchase context.
• Meal data saved before Meals was retired: preferences, dietary facts and allergies, plans, grocery state, recipes, and feedback you saved before October 6, 2026. Fluent no longer collects or uses this information. It stays with your account and is included in your export until you delete it. See what changed.
• Photos of you: if you save on-you or fit photos, they show your body and may show your face. Fluent stores them only to show your closet back to you. It does not run facial recognition or create biometric identifiers.
• Images made by your AI app: if your AI app makes a cleaned-up cover image of a garment, such as a cutout on a transparent background, Fluent stores it with the item, labelled as generated, alongside the original photo you provided.
• Files and media: images or files you intentionally attach or save through a supported assistant.
• Sign-in and connection metadata: the IP address and browser or device type on your sign-in sessions. IP addresses are also used briefly for rate limiting and abuse prevention. Fluent does not use them to track your location.
• Tool and service activity: tool requests, approvals, results, connection metadata, security events, diagnostics, and limited logs needed to operate and protect Fluent.
• Support communications: messages and attachments you send to support.

Sensitive information

Photos of your body are sensitive, and so are any food allergies or dietary facts saved before Meals was retired. Fluent stores this information only when you or your AI app saved it at your request, never uses it for advertising, and does not share it beyond the providers listed here. You can delete closet items or your whole account at any time.

How we use information

• Provide, personalize, secure, troubleshoot, and improve the Fluent service.
• Return the context you request to a connected AI client and perform changes you approve.
• Authenticate accounts, deliver sign-in messages, prevent abuse, and maintain audit and recovery logs.
• Provide exports, process deletion, answer support requests, and meet legal obligations.

We do not sell personal information, use it for behavioural advertising, or disclose it to data brokers.

Connected AI apps

When you connect ChatGPT, Claude, Codex, or another MCP-compatible app, that app sends requests to Fluent on your behalf. Fluent returns the information needed for the request. The AI provider independently controls its own processing under its terms and privacy policy. Review those policies before connecting, and avoid sending information you do not want that provider to receive.

Files from ChatGPT. When you attach or paste an image in ChatGPT and ask Fluent to save it, ChatGPT gives Fluent a temporary link to that file. Fluent downloads the file once from OpenAI’s file storage, keeps its own copy, and does not keep the link.

Images from websites. When you or your AI app give Fluent a link to a product image, Fluent fetches that one image from the website, identifying itself as Fluent, and stores a copy with your closet item. Fluent does not browse or scrape websites.

Service providers and transfers

Fluent uses Cloudflare for hosting, edge compute, database and object storage, email delivery, security, and service logs. See the current sub-processor list. Cloudflare operates a global network, so information may be processed outside your province, state, or country, including in the United States.

Open-source libraries that execute inside Fluent infrastructure are not separate recipients of your data.

Cookies and local storage

Fluent uses only storage needed for sign-in, account security, OAuth connections, user preferences, and abuse prevention. The marketing site does not use third-party advertising or behavioural analytics tags.

Retention, export, and deletion

• Your account and Fluent context: kept while your account is active; removed when you delete your account.
• Items or photos you remove: taken out of your closet straight away. Removed items and hidden photos stay stored in your account so you can restore them, and are permanently deleted when you delete your account.
• Sign-in links: 15 minutes.
• Sign-in sessions: expire after 7 days of inactivity, or when you sign out.
• Connected-app access: until it expires, you disconnect the app, or you delete your account.
• Data exports: signed-in users can request a portable account export. The download is available for 7 days, then deleted.
• Service logs: 7 days.
• Database backups: up to 30 days, then overwritten. Deleted data can stay in backups until then.
• Deletion records (the email address and dates of a deletion request): 1 year after the deletion completes, to handle disputes and abuse.
• Support messages: as long as needed to resolve the request, protect the service, or meet legal obligations.

Signed-in users can start deletion from Manage account. Fluent removes active service data through the deletion workflow; limited security, audit, legal, or backup data may remain until the periods above end.

If self-serve export or deletion fails, contact [email protected] from the account email.

Your choices and rights

Depending on where you live, you may have rights to access, correct, delete, or receive a copy of personal information, withdraw consent, or appeal a decision. Email [email protected]. We may verify the request before acting and will not discriminate against you for exercising a privacy right.

Security and children

Fluent uses access controls, encryption in transit, scoped authorization, rate limits, audit logs, and deletion tooling. No system is perfectly secure, so do not store passwords, access tokens, government identifiers, payment-card details, or high-risk information in Fluent.

Managed Fluent is not directed to children under 16, and we do not knowingly collect their personal information.

Changes and contact

We may update this policy as Fluent changes. Material changes will be posted here and, when appropriate, communicated through the service or account email. Questions and requests: [email protected].

• October 2026: Fluent no longer offers budget tracking. That feature and its data were deleted on October 1, 2026.
• October 2026: Fluent retired Meals on October 6, 2026. Meal data you saved before then is kept with your account and included in your export until you delete it. Fluent no longer collects or uses it.